Digital Marketing Simplified
Audience Targeting is the New Digital Marketing
This the ability to tune outreach campaigns with an incredible amount of demographic and location based criteria, plus interests, hobbies, employment, hashtags and beyond. Are you optimizing on these?
Facebook allow us to take audience marketing to a whole new level. The platform provides advertisers with a huge amount of data on their website audience which can all be used in highly targeted Facebook Advertising campaigns that channel potential customers down the conversion funnel.
From your typical paid search campaigns right the way through to remarketing, Google Shopping, App Marketing and Display Advertising; Google AdWords has it all. Targeting keywords or products coupled with your audience data will get you the results you are looking for.
Bing are fast on Google’s tails and they are the search engine to watch! If you haven’t tested paid media campaigns with Bing Ads, now is the time to do it! With lower Cost per Clicks (CPCs) and quality traffic, we often see higher conversion rates and advertisers can get more bang for their buck!
This is latest social network to join the paid media landscape but certainly isn’t one to be sniffed at. If you are in the B2C space selling products with captivating images, Pinterest Promoted Pins could help you drive brand awareness and sales to a new audience when they are in research mode.
Instagram runs off the same platform as Facebook Ads which makes testing this platform super quick and easy. With similar ad types and formats and the same targeting options, we can replicate our Facebook campaigns and test the waters with a whole new audience when they are least expecting it.
If you are in the B2B space and you are looking to reach a new audience, Linkedin Ads could be just what you are looking for. Linkedin is the largest business social networking site and is a quick and easy but highly targeted route to reach those who might be interested in what you have to offer.